Nickelodeon’s Game Plan: 600 Casual Games Being Developed; 185 Games Planned For Nick.com Alone

MTV Networks’ Nickelodeon is readying the first of 600 casual games that will be introduced across its collection of websites, NYT reports. The games are part of the Nickelodeon Kids and Family group’s planned $100 million investment to create games through 2009. Separately, MTVN said last August, a few weeks after Nickelodeon announced its gaming investment, that it would spend $500 million on creating games on its websites through 2009 as well. The network says 25 million unique users were drawn to its online games last month. The closest competitor is Yahoo Games, which drew 15.5 million uniques that same month, according to comScore; Electronic Arts and Disney followed with 12 million each. The company expects to release another 185 games on Nick.com this year.
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http://www.paidcontent.org/entry/419-nickelodeons-game-plan-600-casual-games-to-be-developed-185-games-plann/