Monday, March 31, 2008

Yahoo Launches Woman’s Site Shine

Yahoo has launched its ambitious woman’s site called Shine, bringing together content from other smaller sections of Yahoo, with original content and syndication deals with the likes of Conde Nast, Hearst, Rodale, Time Inc and others. The site is aimed at women between ages 25 and 54, something that the company thinks it has underserved till now, even though it has as many as 40 million women who come to the site each month, the company said. It has content in nine specific categories: Fashion & Beauty, Food, Healthy Living, Work & Money, Love and Relationships, Parenting, At Home, Entertainment & Culture, and Astrology. This is the first time Yahoo has gone with a blog-feel to a site (with a very un-Yahoo like, slicker-feeling look), though Yahoo Sports had been experimenting with it on a smaller scale before. Yahoo has hired an editorial team, to populate the site with original stories and blog posts.
http://www.paidcontent.org/entry/419-yahoo-launches-its-womans-site-shine-deals-with-conde-nast-hearst-and-o/

http://shine.yahoo.com/

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