A year after Adobe announced the third part of its Flash Triple Play, the company has released Adobe Media Player 1.0—the standalone desktop player meant for online and offline use. With Flash as a major browser and mobile presence, Adobe is now trying to claim desktop space mixed with a revenue model for itself and content publishers. The online-offline capabilities—it’s the first time users can download Flash outside the browser (with Adobe’s permission)—make AMP a potential stand out if the technology delivers, major video producers buy in and users accept advertising or branding as a “price” for portable video. Launch participants include CBS , MTV Networks, Universal Music Group, PBS, CondéNet, and Scripps Networks. The mix of content includes full episodes, clips and music videos. Revenue possibilities include targeted marketing, dynamic advertising and player customization. Features include:
-- playback in in 1080p, 720p or 480i video with advanced audio.
-- Subscriptions to TV shows and other video both via catalog (Adobe describes it as a cross between TV Guide and a DVR) and other RSS feeds. But downloads can only take place if the player is active.
-- Content publishers can get “anonymous measurement of content usage data, such as when and how often a video has been viewed.” AMP also will support protected streaming, advertising protection and video DRM.