Continuing to expand into targeted content, AOL has acquired fantasy football site FleaFlicker.com for an undisclosed amount. The move is aimed at enhancing AOL Sports and builds on the portal's strategy of adding niche content to broaden its appeal to consumers and advertisers alike. Launched in 2005, FleaFlicker hosts free fantasy football leagues that include an array of features such as stats, player analysis, a live scoreboard and draft and league standings. Although lacking big backers, the ad-supported startup has compared favorably with competing fantasy football sites from media heavyweights including ESPN, FoxSports and Yahoo. (Wilson called AOL's existing fantasy football offering "modest.") FleaFlicker got a boost in 2006 when influential blog TechCrunch described it as "the best fantasy football site out there." The company's software powered the fantasy football offering on site last year, but will not do so next season.http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=81375&Nid=41988&p=266855
http://www.fleaflicker.com/
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