Monday, April 14, 2008

AOL Lands Verizon Mobile; Opens New International Sites

Verizon has tapped AOL’s Platform-A digital ad agency network to sell its online and mobile advertising inventory with an extensive agreement including ad serving, targeting, and inventory management capabilities for display, mobile and video advertising services. In essence, Platform-A becomes the exclusive manager of Verizon’s inventory and and have exclusive guaranteed placement rights within the Verizon network; all other sales partners are selling on a blind-network basis.

As part of its international growth plans, AOL has so far launched 18 portals with a goal of 30 countries by the end of the year. Attempting to make good on the promise, AOL has a created a Taiwan-based web portal that will offer its usual array of services, including a variety of content pages and its e-mail and AIM tools. While AOL formed a Chinese-language speakers in the U.S. last year, it still does not have a site in China.

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