Most magazines have adopted some form of online community aspect by this point. But BusinessWeek feels most efforts haven’t really gone beyond the introduction of reader comments on stories. Aside from making comments appear more prominently across the site’s channel pages and stories, BusinessWeek wants to elevate some of the most prolific commenters to the level of regular contributors like former GE CEO Jack Welch and CNBC anchor Maria Bartiromo. Eventually, some will be assigned opinion pieces to write—“we’ll pay them, just as we do any of our other columnists” and will also be brought into the editorial process, even helping to plan stories for the magazine.http://www.paidcontent.org/entry/419-businessweek-online-banks-on-reader-engagement-names-cableworlds-brady-/
http://www.businessweek.com/blogs/whatsyourstoryidea/archives/2008/04/an_invitation_t.html
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