CNET To Provide Yahoo With More Content; Will Sell Some Of Yahoo’s Ad Inventory

CNET and Yahoo Expands on Partnership With More Content and Ad Cros-Selling
Two companies under pressure from outsiders are looking to strengthen their ties: Yahoo and CNET will announce a new content-sharing and ad agreement later today. Basically, more CNET tech content will be distributed across Yahoo sites, and the tech news site will be a major content contributor to Yahoo! Tech, which was originally seen as a threat to CNET. The CNET ad sales force will also be selling some of Yahoo’s ad inventory. Meanwhile, Yahoo will handle some of CNET’s remnant ad sales. A source (partial to CNET) claims that Yahoo Tech hasn’t proven to be a significant competitor at all, and the fact that the site would borrow CNET’s content (and apparently its ad sales team) would seem to validate this.
http://www.paidcontent.org/entry/419-yahoo-and-cnet-in-ads-and-content-deal/