This is what defeat looks like in the world of gadget blogs, where the stakes are as high as the readership figures. Engadget and Gizmodo are two of the most popular blogs in the world, pulling in an average 4.1 million and 3.4 million unique visitors a month, respectively, according to comScore. The sites routinely break news: Engadget scored the first photos of the Xbox 360, while Gizmodo gave its readers the first shots of Microsoft's second-generation Zune. And like a couple of rival hometown newspapers, Engadget and Gizmodo have seen their competition develop into a full-blown feud, complete with charges of malfeasance and sabotage. Engadget rarely links to Gizmodo, and often it's to ridicule the site for faulty predictions; Gizmodo's publisher, blogging impresario Nick Denton, has accused Engadget of being "amateurish" and "gullible." "I don't think we are nice or decent to each other," Lam says. "There is so much animosity, so much pettiness."http://www.wired.com/entertainment/theweb/magazine/16-04/mf_gadgetblogs
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