Google Named World's No 1 Brand for 2nd Year in a Row

Google has topped a list of the world's most powerful brands, with new research estimating its value to be $86bn (£43bn). WPP-owned research company Millward Brown puts Google at number one in its annual top 100 global brand power list for the second year in a row with a 30% year-on-year increase in its value. Google beat General Electric to the top spot, with the NBC Universal owner's brand value estimated at $71.4bn. The next most valuable brands are Microsoft at $70.89bn, Coca-Cola at $58.2bn and China Mobile at $57.2bn, according to Millward Brown.
http://www.guardian.co.uk/media/2008/apr/21/googlethemedia.digitalmedia