Thursday, April 10, 2008

Google, Yahoo, Facebook, Others Unite To Fight New York State Ad Targeting Bill

Google, Yahoo , AOL , Facebook, Comcast and others have banded together to fight a proposed bill in the New York State Legislature that would curtail their ability to gather user data for behavioral targeting, WSJ reported. The coalition, which also includes eBay, Electronic Data Systems, Monster Worldwide and Reed Elsevier , have submitted a letter to Assemblyman Richard Brodsky (D-Westchester County), the bill’s sponsor, calling his proposal “would have profound implications for the future of Internet advertising and the availability of free content on the internet.” The group’s letter, written by their attorney, Jim Halpert, also said the bill was probably unconstitutional because states can’t regulate internet commerce. In particular, the companies oppose the bill’s provision requiring “detailed notice” on websites that collect personal data for ad targeting.

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