The Houston Rockets will go to paperless ticketing for the NBA playoffs after signing a deal with Cleveland-based Veritix. The company had reached a long-term deal with the Rockets and the Toyota Center where the Rockets play to handle primary and secondary ticketing. The Rockets as part of the partnership are "offering season-ticket holders the option to use a ticketless system for games," beginning with Game 1 of the Rockets-Jazz series and continuing throughout the playoffs. The Rockets will be the "first team to offer the option to use ticketless entry, similar to airlines' e-tickets, for season-ticket holders' use and resale of their tickets." Customers can register a credit card or Texas driver's license online and "swipe the card or license to gain entry through designated doors at Toyota Center." Fans then are provided a "seat locator card similar to an airline boarding pass" There's always a watchful adoption period for consumer technology, and this will help make the idea of electronic ticketing mainstream.http://www.chron.com/disp/story.mpl/ap/fn/5709254.html
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