Friday, April 11, 2008

IAC Launches, How-To Website

IAC is prepping a fresh entrant into the crowded “how-to” space, as part of its strategy to incubate a string of homegrown start-ups. The site, which will be called Life333.comw ill offer a mix of content types, including video, but definitely not limited to that. Details are a little sketchy, but the basic idea is to aggregate how-to content, with an eye towards distributing it across their network, while maintaining a high profile in search engines. As mentioned, the how-to space is very crowded, but for a new entrant, taking an aggregation/SEO-driven approach sounds like a smart idea. It’s named Life333 because each basic how-to chunk comes in three versions: one you can consume in three minutes, one in thirty minutes, and one that takes three hours.

No comments: