Intel Mash Maker: Mash-ups for the Masses

Intel wants to make the whole Web editable, just like a single Wikipedia page. The chip giant on Tuesday will make a beta available of Intel Mash Maker, a free browser extension that allows users to modify Web pages and combine information from different sources. Its first beta works with Firefox 3 and Internet Explorer 7, though at this point the features are far more mature in Firefox, Intel said. What's different is that the actual mashing up of information on Intel Mash Maker happens on the client, rather than the server. So instead of making a different Web application to, say, plot real estate listings on Google Maps, Intel Mash Maker lets people add a widget that adds visualization to the real estate listing site. The idea is that people can create their own customization to Web pages, either by copying existing widgets or customizing widgets to different Web pages. A person who has a widget that displays leg room on Expedia flight results can modify it for another travel site, for example. Intel has a gallery where people can find popular widgets and add them to their browser by dragging an icon to the Firefox toolbar. They can be copied and there is an API to extend widgets. JavaScript programmers can write their own. Intel has created a number of widgets already. For example, a mash-up of Craigslist and Yelp lets people see reviews of stores in a listing's area and display that information on Google Maps.
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http://www.techcrunch.com/2008/04/22/intel-tries-hand-at-consumer-mashups/