The ‘virtual fashion game’ Miss Bimbo has picked up a lot of press. The website allows users to create a virtual "bimbo" and compete against other players to earn “bimbo dollars” by making her as attractive and famous as possible. The controversy surrounds the activities the characters participate in, which range from partying and purchasing new clothes, to breast enlargement and weight loss using diet pills. The latter activity sparked so much outrage that the site has now removed the functionality from the game. So how popular is the site? Pretty popular: last week ‘miss bimbo’ was the fastest moving search term across all categories in the UK.