MySpace Testing Advertiser Communities

MySpace is testing a program designed to help advertisers create communities around their brands. Dubbed the Community Builder platform, the program has two tiers: “Self-Service” and “Full-Service.” Both versions give advertisers instant community updates via blogs and bulletins, as well as Hitbox analytics designed to tell them how effective the campaign is. Self-Service is basically aimed at advertisers who are familiar with MySpace and who have advanced design coding skills and can maintain their own site.
http://www.paidcontent.org/entry/419-myspace-ups-berman-to-president-sales-and-marketing-begins-testing-comm/