The ownership group unveiled several pieces of news, including a new approach to seating season-ticket holders."When we start seating these tickets ... you're going to see something different you've never seen in sports," said Roth. "It's going to work in Facebook-like way, where you can find out who is sitting in which section and who their favorites teams are and things like that. We can actually seat the stadium with some intelligence. We're going to try to do things a little bit different."