Friday, April 25, 2008

Nokia Tabs Director Spike Lee for User Generated Ad Campaign

Spike Lee, the director, is teaming up with Nokia, the cellphone maker, to direct a short film comprising YouTube-style videos created by teenagers and adults using their mobile phones. By hiring Mr. Lee for the project, Nokia is seeking to combine the populist appeal of user-generated content with the power of a famous director’s pedigree. The film will have three acts, each three to five minutes long, with the theme loosely based on the concept of humanity. The project is an experiment for Mr. Lee, but it is also a way for Nokia to promote its wares. Cellphone companies are all trying to position their products not just as devices for talking, but as multimedia devices that can play music, search the Web and capture video. Many companies are also preparing for a new wave of mobile entertainment, as social networking on sites like MySpace and Facebook migrates from the Web to cellphones. Nokia in particular is trying to turn itself into an entertainment-friendly company.
http://www.nytimes.com/2008/04/24/technology/24cell.html?em&ex=1209182400&en=f4df3813a58e9556&ei=5087%0A

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