Monday, April 7, 2008

Paramount to Open Virtual Movie Vault

Paramount Pictures' film vault is opening up in the virtual world. Thousands of video clips from Paramount's movie library — ranging from "Footloose" to "Clueless" — will be available inside the virtual 3-D online worlds of and vMTV, Paramount Digital Entertainment and Makena Technologies Inc. announced Wednesday. and vMTV members will be able to express themselves with seconds-long video clips of movie one liners — say, Danny Zucko's "Be cool, huh?" from "Grease" — with the service called VooZoo. The application from Los Angeles-based developer FanRocket was introduced on social-networking site Facebook last month and on mobile devices Tuesday. The PG-13-or-tamer snippets will cost and vMTV members about $1 and will play in a small window above avatars' heads inside the online realms. In addition to archive footage, Paramount hopes to use the application to virally market upcoming releases, such as "Indiana Jones and the Kingdom of the Crystal Skull."

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