Tuesday, April 15, 2008

Strutta.com Making User-Generated Video Into an Online Spectator Sport

“What, you think you’re better than me?” We’ve all uttered this phrase at one point or another in our lifetime. Well maybe we’ve just thought about saying it, but we’re inherently wired to feel it. Think of Strutta as a federated body for online competitions, kind of like what the WWF is to wrestling, only on Strutta you can compete against the entire world in anything you see fit. Strutta even lets you compete on behalf of your city, your state, and your country kind of like a web Olympian. To play in a game, upload a video that you created or starred in, or login to your YouTube account from Strutta’s site and select videos from there. Compete in an existing game on Strutta, or create a new one to feature your best skills and drop in your video. You can keep track of your stats on Strutta’s dynamic leaderboards and as soon as you see your rank dropping, just swap out your video for a new one to show more of your skills or up the star-quality of your performance. Also, if you don’t want to play directly on Strutta’s site you’ll be able to simply embed the game you’re competing in onto other sites and social networks, like MySpace and Facebook, and have your friends vote for you, there.


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