Thursday, April 17, 2008

Tommy Hilfiger Rolls Out TommyTV, Online Video Music Venture

For years now, Tommy Hilfiger has been sponsoring concerts under the banner of The Hilfiger Sessions, and TommyTV is an attempt to capitalize on all the live and backstage footage they've been collecting. The interface is sleek, the videos are beautiful, and the selections capture a pretty honest vibe for a fashion company like Tommy Hilfiger. Overall, it's an excellent platform, and it also incorporates social features like bookmarking, although, like PluggedIn, embedding shouldn't have been left off the table. With TommyTV, the fashion label has squeezed even more out of their big sponsorship bucks than most brands would ever think to do.

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