Warner Bros. TV Group is partnering with its Time Warner sibling Essence magazine on a series of online and broadcast moves, starting with a revamped, video-heavy website for the pub this summer. Then, jumping off from the new Essence.com, WBTVG will work on turning the site’s broadband programming into series for television. As for the site’s advertising inventory, Essence.com’s sales staff will continue to lead most of the deals, with assistance from the Warner Bros. digital media sales team, as part of its efforts to build up its women’s network. The site, like the magazine, is focused toward black women between 18 and 49, and mainly offers lifestyle features. Over the past year, the site, as part of parent Time Inc.’s greater digital push, has already placed considerable emphasis on online video, particularly with its two romance-based interactive reality series, Will You Marry Me?,” and 30 Dates in 30 Days. But the hope of connecting its online video with TV is a new goal. WBTVG’s Telepictures production and syndicated distribution arm will work directly with Essence on developing programming on the site and on attaching its brand to new original TV series as well. The first show to get the online video treatment is an off-shoot of the syndicated celebrity news show Extra. The new Extra on Essence broadband series will have a related blog and is going to run as a regular feature within the print mag’s entertainment section. Several other digital shows are still in development.http://www.paidcontent.org/entry/419-warner-bros-tv-group-teams-with-essence-magazine-on-new-site-broadband-/
http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=1003791943
No comments:
Post a Comment