Disney-ABC Television Group plans to test viewer reaction to the presence of multiple commercials within long-form online videos on its ABC.com streaming media player, THR reports. It’s fairly standard for videos sites like Hulu to run only one marketer/one commercial between breaks in full-length streaming episode. Albert Cheng, EVP, digital media at DATG, concedes that viewer tolerance might not extend beyond the one-ad-per-pod model for online video, but he also feels that given the nascent stage of the format, it’s premature to accept this rule as set in stone. Disney-ABC Television Group plans to test viewer reaction to the presence of multiple commercials within long-form online videos on its ABC.com streaming media player, THR reports. It’s fairly standard for videos sites like Hulu to run only one marketer/one commercial between breaks in full-length streaming episode. Albert Cheng, EVP, digital media at DATG, concedes that viewer tolerance might not extend beyond the one-ad-per-pod model for online video, but he also feels that given the nascent stage of the format, it’s premature to accept this rule as set in stone.http://www.paidcontent.org/entry/419-abccom-to-push-the-envelope-on-multiple-commercials-for-online-video/
http://www.hollywoodreporter.com/hr/content_display/news/e3i9fd76a66aebe6d4c9536b2a31642cf0d
No comments:
Post a Comment