AOL Is Exclusive Mobile Ad Provider For Virgin Mobile

Perhaps this is more validation for the mobile advertising space because it shows no stone is being left unturned. Virgin Mobile USA (NYSE: VM) announced today that AOL’s (NYSE: TWX) Platform-A will be the exclusive display advertising and sales partner for its more than 5 million subscribers. As small as that may sound (at least compared to AT&T’s (NYSE: T) 71.4 million subscribers), this is probably a valuable and highly sought after demographic of youth-oriented 14- to 34-year olds. Platform-A will manage Virgin’s banner inventory and use its Third Screen Media platform to serve ads. Release. Virgin Mobile USA CEO Dan Schulman talked about the advertising partnership at the Reuters Global Technology, Media and Telecoms Summit today and said the deal was an experiment since carriers have yet to really figure out the right way of offering people ads on their phones without becoming a nuisance, Reuters reported. “It’s small and I wouldn’t even put it in the meaningful category yet. We’re experimenting with it. Mobile advertising is something you need to be quite careful with. A cell phone is a relatively intimate device,” he said.
http://www.moconews.net/entry/419-aol-is-exclusive-mobile-ad-provider-for-virgin-mobile/

http://blogs.reuters.com/summits/2008/05/20/virgin-mobile-usa’s-trillions-and-trillions/