Blogging 1.0 centered around who could:* Amass the most page views
* Display the most ads
* Get the most comments
* Attract the most RSS subscribers
But then came along some inconvenient wrinkles to the mix:
* Full RSS feeds took page views away from the blog
* Readers installed ad filters, and didn't click
* Comments started to live elsewhere
* Every blogger in an industry covered the exact same stories
This change has caused serious strain for those living in Blogging 1.0, as they've seen their page views fluctuate, and as comments moved to third party sites, be they RSS readers, social networks, Twitter, FriendFeed and others. You can spot those living in Blogging 1.0 as they're the ones railing about keeping all their comments on their blog, and they're the ones saying that FriendFeed or Twitter have absolutely no value, and complaining about the noise. Some bloggershave successfully made the transition to Blogging 2.0. Robert has embraced the new noise of Twitter and FriendFeed, and worries less about where the conversation is taking place, but more about whether it's taking place at all.
http://www.louisgray.com/live/2008/05/blogging-20-causing-friction-with-10.html
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