Cars.com is more than just cars: The division of Classified Ventures has announced the acquisition of PickupTrucks.com, a review and community site for pickup trucks. It’s very straightforward: the acquisition gives Cars.com a stronger presence in the trucks market, thus offering truck advertisers a more focused advertising opportunity. The site was started in 1995 by editor Mike Levine, who will stay on. Autoblog points out an interesting tidbit on the acquisition: the site had been called PickupTruck.com (singular) before being bought—presumably the pluralization was made to keep names consistent within the family.http://www.paidcontent.org/entry/419-carscom-buys-pickuptruckscom/
http://www.pickuptrucks.com/
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