Forget the designer handbags, which are apparently on the wane anyway. French luxury goods firm Christian Dior is turning to mobile phones—priced at a jaw-dropping 3,500 euros ($5,000)—to boost revenue, reports the WSJ. They’ve also decided to skip markets in North America and Europe, and head straight for emerging countries, such as China and Russia, where the phones will presumably be a hit with nouveau taitais and the WAGs of Russian oligarchs. It’s not such a far-fetched idea-even with the $5000 price tag. Though Nokia (NYSE: NOK) and Samsung have begun to rely on emerging market to boost low-end handset sales, as the runaway success of the gray market for iPhones in these regions revealed, there’s certainly consumer appetite and willingness to pay for a high-end handset. Dior noted they’d been prompted to sell the phone in emerging markets first as phones haven’t yet become “disposable commodities,” but are an item that people still pick out carefully.http://www.moconews.net/entry/419-christian-dior-turning-to-designer-handsets-to-boost-revenues/
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