ESPN To Launch High School Sports Social Networking Site

While local media companies across the country have aggressively ramped up their high school sports initiatives with new sites and products, ESPN announced that it’s planning to launch a social networking site built around high school sports. ESPN Rise, which is the brand dedicated to the new effort, will also include a good deal of television coverage of high school sports — even in SportsCenter. ESPNRise.com will launch in August.
http://www.lostremote.com/2008/05/16/espn-jumps-into-high-school-sports/

http://www.tvweek.com/news/2008/05/espn_rise_spotlights_high_scho.php