Link baiting entered a new area last week when Lyndon Antcliff had success with a fake story being picked up by some mainstream media sites as well as social news sites. Controversy erupted over the tactic, and now it likely will go into a second cycle after Google's Matt Cutts has suggested that Google might penalize pages that don't disclose stories are fake. The story was named 13 Year Old Steals Dad's Credit Card to Buy Hookers, but it wasn't true. Nevertheless, several news agencies picked up the story, plus it made it to the front page of Digg and many other social media sites and garnered over 1,500 inbound links in under a week. Should Google take action against sites that post false stories? What about April Fools jokes that are not labeled properly? What about stories that are not accurate due to poor reporting? Should Google really dip their fingers in this space?
http://searchengineland.com/080522-090746.php
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