Autograph sports and celebrity memorabilia is a $1 billion/year business in the U.S. alone. The problem is, up to 90% of it is counterfeit. Enter Los Angeles based LiveAutographs, a site that sells celebrity autographs that are guaranteed to be authentic - because they take a video of the celebrity writing the autograph and message and post it on their website.
http://www.techcrunch.com/2008/05/15/dude-william-shatner-totally-loves-techcrunch/
http://www.liveautographs.com/
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