M&M's Allowing Chocolate-Lovers to Make and Order Custom-Designed Candies

Mars Snackfood USA just got even more personal with its customized candy business by allowing consumers to print faces on M&M's. The move marks the launch of M&M's Faces. Starting next month, consumers can visit MyMMs.com, upload a photo and order a batch of M&M's with a face and personal message printed on the candy shell. The leading chocolate brand announced the news at the National Confectioners Assn. All Candy Expo in Chicago this week. Where other marketers may be reticent to let go of the reins of a top brand, Mars has a heritage of allowing consumers to define M&M's. In a 1995 promotion, consumers voted blue to be the next M&M color. Last year, Mars launched the My Inner M&M effort that directed consumers to create their own animated M&M's character on BecomeAnMM.com
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