Microsoft Hopes To Lure Searchers By Paying Them

Microsoft will announce a new search advertising model tomorrow at the Advance08 Conference in Redmond, Washington - some parts of the site are already live on Microsoft now (see screen shots). The core of the new service will be a new set of 18 new vertical search offerings that will give users cash back on any purchases made from advertisers. A number of high profile ecommerce sites are participating in the early stages of the program, which is being dubbed “Live Search Cashback” and is based at least partially on technology developed from Jellyfish, a company Microsoft acquired in 2007. A number of high profile ecommerce sites are participating in the early stages of the program, which is being dubbed “Live Search Cashback” and is based at least partially on technology developed from Jellyfish, a company Microsoft acquired in 2007.
http://www.techcrunch.com/2008/05/20/microsoft-to-offer-cash-back-to-search-engine-users/

http://search.live.com/cashback