MLBAM has struck an advertising deal with Paramount Pictures to promote the upcoming "Indiana Jones" movie throughout MLB.com. Set to open May 22, "Indiana Jones and the Legend of the Crystal Skull" is featured within the actual team schedules on the official Web site for every MLB club. The film also is the basis of an Indiana Jones Legends Sweepstakes contest in which the winner will win travel and tickets to see their choice of an active "legend" player, as well as passes to see the movie. Four years ago, MLB caused significant waves through an attempt to temporarily place "Spider-Man 2" logos on the actual bases. This is the first branded creative to appear with MLB.com schedules. MLBAM execs said discussions are ongoing with other studios about further movie advertising on MLB.com. AOL FANHOUSE's Will Brinson wrote, "One would think that Bud Selig learned his lesson already based on the negative reaction from fans during baseball's attempt to snare them in the web -- pardon the horrible pun -- of making money off movie studios"(Eric Fisher, SportsBusiness Journal).
No comments:
Post a Comment