The Penguins are looking to give fans the most byte for their buck when they move into their new arena in 2010. From text messaging to on-demand televised replays, the Penguins not only want the building to showcase the team but cutting-edge technology as well. They have called on the Pittsburgh Technology Council and the 1,400 companies that are members to find the most innovative technologies, services and materials to incorporate into the arena's development and to "future-proof" the building so that it always stays a step ahead. The Penguins hope to explore a variety of innovations as part of the initiative, starting with text messaging, which already is a key component of the team's marketing efforts. The Penguins also want to explore ways to integrate video technology throughout the building, including the potential use of on-demand televised replays and touch-screen food menus in luxury suites. Mr. Soltesz said there also might be ways to target specific advertising or marketing to different sections of the building. For example, there might be promotions for upcoming events on concourse monitors, while those in the suites advertise something else. Another idea is the possible use of interactive seat finders and maps in the new arena. The Penguins also want to explore ways to more effectively communicate with fans who have disabilities. They are looking at the potential for video gaming in the arena, perhaps by creating stations throughout the building and in suites. Other areas of interest include electronic ticketing and computerized and integrated lighting and sound systems.http://www.post-gazette.com/pg/08134/881292-61.stm
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