Sports Illustrated to Take Fantasy Game to Facebook

Sports Illustrated Group has reached an agreement with Citizen Sports Inc. to develop and promote sports-related Web content, including a fantasy-football game that will be played on the Facebook Inc. Web site. The move is, in part, an admission by the iconic sports brand, owned by the Time Inc. division of Time Warner Inc., that it needs to do more than draw traffic to its own Web site. It also needs to take its products to a site people already visit. The move is, in part, an admission by the iconic sports brand, owned by the Time Inc. division of Time Warner Inc., that it needs to do more than draw traffic to its own Web site. It also needs to take its products to a site people already visit. Facebook has shown that it has the potential to disrupt the fantasy-sports industry, says Mr. Walker. In particular, he notes that a recent game on Facebook in which people picked the team they thought would win the National Collegiate Athletic Association basketball tournament was more popular than similar games on traditional sports Web sites.
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