TheFrisky, unlabeled save for the privacy policy, belongs to the New Products group of Time Warner sib Turner Broadcasting—producing buzz for itself amid the obscurity of its parentage. For the moment, that’s how Turner likes it. Although conceived by the New Products group as a one-off beta to coincide with the release of Sex And The City the movie, TheFrisky is enjoying the freedom of not being tied down to any of the properties in the Time Warner family. Kind of like online dating, TheFrisky (tagline: “a daily romp on the sexy side") is talking with other similarly focused sites, like Yahoo’s Shine and StyleHive, about sharing its news, commentary and videos—but right now, it’s all casual, nothing serious. Taking inspiration from Sex And The City, which was produced by Time Warner siblings HBO and New Line Cinema, TheFrisky’s connection to the movie is decidedly downplayed. The goal isn’t to serve as an online vehicle for the film - or any Turner programming either, for that matter. That said, Turner’s popularity with women in general provided enough of an impetus for the company to create a standalone site.http://www.paidcontent.org/entry/419-sex-and-the-single-site-turners-thefrisky-likes-the-single-life-for-now/
http://www.thefrisky.com/
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