AOL Radio Relaunches, Now Powered By CBS: Going After Local Ads

Even on the Web, radio is local. People still tune into their favorite college or hometown radio station from hundreds of miles away. Today’s relaunch of AOL Radio (in beta) embraces that aspect of radio in many ways. First and foremost is its partnership with CBS Radio, which is replacing XM Satellite as the provider of music for 150 radio stations on AOL Radio (AOL itself continues to program another 200). Along with providing much of the music people can listen to for free, CBS is also taking over selling the ads. CBS sales teams are already selling local radio ads, and now those teams will be selling ads on AOL Radio as well. CBS Radio’s ability to sell local ads was major reason why it won the partnership deal, especially with online music royalties increasing sharply. AOL has also done a better job of deep linking into AOL Music. If you mouse over any album cover, links to album, artist, and song information appear. The service also keeps a history of every song you listen to so you can learn more at your leisure. There is also a pause and skipping ability. You can skip six songs per hour. And right now there are about four video ads per hour. I don’t mind the ads as long as there aren’t too many.
http://www.techcrunch.com/2008/06/10/aol-radio-relaunches-now-powered-by-cbs-going-after-local-ads/