Facebook gifts used to be graphical images of a Ben & Jerry's ice cream cone or Sunkist soda that users could send their friends with a quirky message. But now the popular gifting application will let brand marketers create online gifts with real-world value. Brand Networks, Boston, has introduced a platform that lets Facebook users send coupon codes and sample offers to their friends. Dubbed "Gifts with Benefits," the application kicks off with a beta launch next month. During the initial test, a pool of Facebook users will be randomly selected to use the application and submit their feedback. From there, the program will spread virally, allowing users to pass along 10% to 20% discounts for select products. Continuing with the benefits theme, 1% of the revenue generated will go to the nonprofit alliance One Percent for the Planet.http://www.brandweek.com/bw/content_display/news-and-features/digital/e3i5597024fecf11e33a546b8cea8134650
No comments:
Post a Comment