The seven-time Tour de France winner and cancer survivor is teaming with Santa Monica-based Demand Media on a for-profit website that helps users stay on track with fitness and weight-loss goals. LiveStrong.com, a spinoff of Armstrong’s nonprofit site LiveStrong.org, is scheduled to emerge from a test version tonight. LiveStrong.com will be run by Demand Media, with Armstrong and his Lance Armstrong Foundation getting undisclosed stakes in that new-media company. Armstrong’s foundation will also get the right to use some of Demand Media’s software tools for connecting users on the LiveStrong.org volunteer site. Like some smaller health sites, LiveStrong.com offers space for food and exercise diaries. But it also has social-networking features to connect users to those with similar goals and a trove of text and video content that is produced by paid freelancers. The structure is partly based on TheDailyPlate.com, a food and fitness site already owned by Demand Media.http://latimesblogs.latimes.com/technology/2008/06/lance-armstrong.html
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