Thursday, June 5, 2008

Yahoo Adds CBS TV Shows; Inks Ad Deals with Wal-Mart

CBS (NYSE: CBS) announced on Wednesday that Yahoo (NASD: YHOO) has joined its CBS Audience Network, a group of over 300 website partners that distributes full TV episodes and other programming from CBS for free, supported by advertising. With the addition of Yahoo, CBS claims its network's unduplicated total reach is now 92% of the U.S.-based Web audience. Yahoo said its Yahoo TV section will now include programming from CBS, NBC, Fox and more than 15 cable networks. Separately, Yahoo announced today that it has signed online advertising agreements with Wal-Mart (NYSE: WMT) and interactive agency Havas Digital. Yahoo will now manage display and video advertising on Walmart.com, which, along with Havas, will be part of its forthcoming AMP advertising management platform.
http://www.dmwmedia.com/news/2008/06/04/yahoo-adds-cbs-tv-shows;-inks-ad-deals-wal-mart,-havas

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