Wednesday, July 23, 2008

ESPN Rolls Out New Search Platform This Week; Foundation Of Forthcoming Site Redesign

ESPN.com is planning a major site revamp, but first, it wants to get search right and will then build around some of its new functions. On Thursday, the Disney-owned sports news franchise will begin beta testing its ESPN Sports Search. The platform was about a year in the making. Those with an ESPN (NYSE: DIS) Insider account, which includes a magazine subscription and access to special online content, will be invited to begin testing the new search features on Thursday. ESPN wouldn’t say how many “insiders” there are—only that they number in the “hundreds of thousands.” A wider beta test is planned sometime in August
http://www.paidcontent.org/entry/419-espn-rolls-out-new-search-platform-this-week-foundation-of-forthcoming-/

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