Google testing “AdSense for Games” in Bid to Shake Up In-Game Advertising

Google is the sleeping giant when it comes to advertising in video games. While the company dominates search advertising, it has yet to make a big splash in video games. That could change soon, as the company has been quietly testing its “AdSense for Games” product for months. Sources close to the matter said that the company has developed an in-game advertising technology that allows it to insert video ads into games. In demos of the technology, a game character can introduce a video ad, saying something like, “And now, a word from our sponsor,” before showing a short video at the end of a sequence in a game. Since testing has been going on for some time, Google could launch the technology fairly quickly, if it so chooses. Google’s technology can be applied to console games, disk-based PC games, web-based PC games and cell phone games.
http://venturebeat.com/2008/07/30/google-testing-adsense-for-games-in-bid-to-shake-up-in-game-advertising/