Tuesday, July 22, 2008

'Gossip Girl' Again Streaming Online After Seeing No Dropoff

The CW has lifted its ban on Internet streaming of "Gossip Girl." The network made headlines last spring when it announced it would stop streaming episodes of the buzzworthy soap opera on its Web site. At the time, CW executives described it as an experiment. Turns out the experiment didn't quite work out. Ratings for the show didn't go up noticeably. And fans protested loudly (even though the show was still available for purchase on iTunes). Now CW Entertainment President Dawn Ostroff says "Gossip Girl" will once again be streamed on the network's Web site, as well as other sites. The show also will continue to be available for purchase online.

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