The National Football League, signaling a major shift in strategy, will stream live broadcasts of Sunday-night football games beginning in September, making the contests widely available on the Internet for the first time. For much of its history, the NFL has kept a tight grip on the rights to its games and the use of its images. But with more consumers, particularly younger viewers, turning to their computers for entertainment, the NFL wants to steer the nation's most popular television sport into the digital age. NBC, which broadcasts "Sunday Night Football," will make its television feed -- including Al Michaels' play-by-play and John Madden's commentary -- available on websites run by both the network and the league. The websites will offer blogs, statistics and other interactive elements along with the broadcast of the game. The network will sell advertising for the venture and share the revenue with the NFL.http://www.latimes.com/sports/la-fi-nfl26-2008jul26,0,6562578.story
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