Olympics fans will have a bevy of opportunities to get content from NBC Universal next month -- 2,200 hours of live online coverage, live events on their mobile phone and even a way to download coverage to computers with Microsoft Vista. The network announced plans that will encompass many of the digital platforms in use today. It also will include fantasy and casual gaming, VOD and interactive TV. Major partners include Microsoft, Amazon Unbox, Schematic and many others. One of the many features in the Schematic player is a continuous closed caption stream of live commentary, which viewers can read and navigate even if they have the sound down. For the first time, mobile is a big part with NBC Olympics Mobile. That includes a mobile Web site, text and e-mail alerts plus mobile video and NBCOlympics 2Go, a mobile channel with event coverage that runs on NBC, USA, MSNBC and CNBC. The video downloads, called NBC Olympics on the Go, will be available for people who are running Microsoft Vista Media Center through TVTonic.com, a broadband media service from New York-based Wavexpress.
http://www.hollywoodreporter.com/hr/content_display/news/e3id4bf6e72d9d5fd6182230c3a368a8b
http://www.paidcontent.org/entry/419-10-days-and-counting-nbcus-digital-olympics-the-full-slate-of-offerings/
Tuesday, July 29, 2008
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