Samsung, in an effort to interest the male, 18-34 demographic in its new Instinct handset device, has partnered with Break.com to create a three-part series providing virtual tours of three Major League Baseball stadiums. The "Ballpark Invasion," as the series is known, is available exclusively on the handset, which displays video footage of Boston's Fenway Park, Chicago's Wrigley Field and San Francisco's AT&T Park. The virtual ballpark tour is "a piece of branded content that we thought would actually add a lot of value to our community, and is something in lieu of what a branded sponsor might have done from a pure programming perspective," Richman said. http://www.brandweek.com/bw/content_display/esearch/e3i2fc67cb358fbecf714824bc466f0128c
Monday, July 21, 2008
Samsung and Break.com Partner for Virtual Ballpark Tour
Samsung, in an effort to interest the male, 18-34 demographic in its new Instinct handset device, has partnered with Break.com to create a three-part series providing virtual tours of three Major League Baseball stadiums. The "Ballpark Invasion," as the series is known, is available exclusively on the handset, which displays video footage of Boston's Fenway Park, Chicago's Wrigley Field and San Francisco's AT&T Park. The virtual ballpark tour is "a piece of branded content that we thought would actually add a lot of value to our community, and is something in lieu of what a branded sponsor might have done from a pure programming perspective," Richman said. http://www.brandweek.com/bw/content_display/esearch/e3i2fc67cb358fbecf714824bc466f0128c
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