Yahoo (NSDQ: YHOO) announced the release of the ad-supported Yahoo Games. The site currently has 704 games—by the end of the year, more than 400 will be ad-supported. Yahoo is working with in-games ad companies Double Fusion and NeoEdge, which will sell and integrate pre-roll, mid-roll and post-roll video ads into the Yahoo! Games catalog. Yahoo said it is particularly interested in targeting in-game ads to women, 35- to 54. Paid downloads without advertising will also be available to Yahoo Games users as well.http://www.paidcontent.org/entry/419-yahoos-ready-to-play-launches-ad-supported-downloadable-games-site/
http://games.yahoo.com/games/front
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