Almost 45% of U.S. mobile video users and 31% of those in the U.K. will be part of the mobile audience for the 2008 Summer Olympic Games, according to new data from Nielsen Mobile. The media ratings firm described the Olympics as a "watershed moment" for mobile media. The top events that U.S. mobile users want to watch on their phones include gymnastics (61.7%), swimming and diving (58.5%) and track and field (54.5%). For their U.K. counterparts, track and field (89.9%), boxing (59.1%) and gymnastics (53.7%) were the most anticipated Olympic sports. The mobile Internet will also play a key role, with 23% of mobile Web users tracking the Olympics via phone browsers and 17% of U.K. subscribers.
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