Wednesday, August 27, 2008

Apple iPhone Advertisement Banned in UK

TV ad for Apple's iPhone has been banned by the UK's advertising watchdog for misleading consumers after it over-hyped the internet capabilities of the smart phone. The ad showed the internet navigation prowess of the iPhone, with images zooming in on a weather forecast for Cape Town and a map of how to get to Heathrow airport. The Advertising Standards Authority received two complaints that the claim was misleading because the iPhone did not support Flash or Java, which are both integral to many web pages. The Advertising Standards Authority said that claims made by Apple implied that "users would be able to access all websites and see them in their entirety". Because the ad had not explained the limitations of the iPhone, the ASA concluded that "the ad gave a misleading impression of the internet capabilities of the iPhone". The ASA ordered that the TV ad must not be broadcast again in the same form.

No comments: