Monday, August 11, 2008

Cablevision Puts Newspaper on Cable, 'Newsday TV'

Cablevision recently completed its acquisition of Newsday, and now Long Island digital cable customers can subscribe to the newspaper via “Newsday TV.” “With an on-screen subscription form that is pre-populated for each customer by virtue of our ongoing relationship, our customers can complete a transaction and subscribe to Newsday’s award-winning coverage with just a few clicks of the television remote control,” explains John Trierweiler, Cablevision’s SVP of product management. The interface also features some of the newspapers long-form videos, but it’s largely designed to drive print subscriptions.
http://www.lostremote.com/2008/08/11/cablevision-debuts-newsday-tv-on-long-island/

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