In the latest effort to undermine the market for pirated music downloads in China, an indie U.S. distributor has linked up with a Chinese partner to offer more than 1 million songs for 3 cents each online. San Francisco-based indie IODA has linked up with ringtone distributor R2G to form Wawawa Music Store site, which will allow customers in China to subscribe to download up to 88 MP3s a month for 20 yuan $3). Pitching the downloads at a relatively low rate is aimed at encouraging Chinese customers — 85% of whom listen to music online — to pay for legitimate music in a country where song files from top artists are available free on sites like Baidu.com. Wawawa becomes China’s largest digital music store with the launch of the partnership and it is the first time foreign independents have had a legal way into China’s growing market for downloads.http://www.variety.com/article/VR1117990014.html?categoryid=19&cs=1&nid=2562
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